~$~/work.tsxselected
selected case studies — 2003 → 2026
Two decades of work for serious brands across manufacturing, healthcare, credit unions, sports & entertainment, and beyond — now built at AI speed. Every engagement measured. Every channel accountable. Every dollar with a job.
★ featured_case_studies
Multi-school SaaS for stadium suite holders at SMU, Georgia Tech, Mississippi State, UNC, Florida, Georgia, and Vanderbilt. A decade-long partnership being migrated off legacy Caboose onto a Next.js + Sanity + Supabase + Stripe Connect stack — every school live for the 2026 season.
7
schools_served
10 yrs
partnership
99.9%
uptime_sla
A six-week diagnostic delivered to a multi-state senior-care network. 47 findings logged, 5 critical — including a tracking-pixel issue serious enough to qualify as a class-action waiting to happen. The kind of clarity an Insight Genesis audit produces for every client.
47
findings_logged
5
critical
6 wk
audit_window
Thousands of long-tail discovery pages and a stale sitemap on a content platform that lives and dies by search. Six fixes shipped in the first sprint. Desktop PageSpeed +23 in 30 days — and a live audit dashboard the client sees every Monday.
+23
desktop_pagespeed
−388 KiB
javascript_shipped
235+
child_sitemaps
selected_work — all
Showing 06 of 28 case studies
A multi-year partnership across web, search, content, and lead generation for one of America's most recognized brands. Strategy, design, development, and deploy — under one roof, measured end to end.
+38%
organic_traffic
12 mo
retainer
Three-year multi-channel retainer across SEO, paid Google, paid Meta, social, and creative — covering ArchCare, Pace, and Wartburg. The coordinated occupancy engine behind a 39.95% social engagement rate.
+465%
search_clicks
#1
long-term care
Web, content, and creative production across multiple subsidiary brands and product lines.
6+ yrs
partnership
14
brands_served
Headless redesign on Sanity + Next.js. 35 pages of physician bios, services, and patient resources, all rebuilt for speed and accessibility.
35 pp
site_rebuilt
AA
wcag_compliant
Interactive decision tree that guides employers, fleets, and public-sector buyers to a right-sized EV charging infrastructure recommendation. Built on Next.js + Payload CMS for UA's ATI and Alabama Mobility & Power Center.
3
verticals
Phase 1
ATI · 2026
Community Affairs, College of Education, the UA/UWA Regional Inservice Center, and Crossing Point — modernized within UA's official WordPress framework. Brand consistency, AA accessibility, content migrated without loss.
4
sites_refreshed
AA
wcag_compliant
Serving since 1949 and 100% community-funded. Built on Caboose CMS with custom Ruby on Rails modules and a GSAP-powered front-end that supports emergency-help, recovery programs, donor flow, and volunteer signups in one experience.
1949
serving_since
100%
community_funded
ELEVATE Marketplace was AFFLINK's bet on SMB bulk supply in a category Amazon was already trying to own. SEO foundation, structured data, buyer-intent content, then Google Shopping layered on top. +791% organic revenue and 5× monthly orders in twelve months.
+791%
organic_revenue
5×
monthly_orders
An Insight Genesis engagement covering web, paid media, SEO, and member acquisition. Findings translated directly into an annual operating plan.
6 wk
audit_window
200+
findings_logged
Modern Sanity + Next.js stack with loan-product templates, originator bios, and a lead-gen funnel that ties directly into their CRM.
Headless
architecture
CRM
integrated
trusted_by
91 clients · 21 industries
aggregate_results
Every engagement we ship adds to a track record. We don’t take on work we can’t measure — and we don’t keep work that doesn’t pay for itself.
industries_served
10 verticals · 20+ years
John Deere · Shapiro Metals · Kysor Warren · Morgan Advanced Materials · J&P Construction
Alabama Credit Union · Navigator CU · Corporate America CU · regional CUs across MS, AL, GA
The Radiology Clinic · regional health systems · physician practices
Performance Food Group · Braveheart Foods · Shapiro Foods · regional brands
SMU / Gerald J. Ford Stadium · Colonnade · RevelXP — concessions, ticketing, in-seat ordering
Homestead Barndominiums · J&P Construction · Ball Holdings · regional developers
~$nine init --audit
Start with an Insight Genesis audit. Six weeks. Fixed scope. A written diagnosis of where your marketing actually stands — and what it would take to move it. If we don’t think you need us, we’ll say so.
