Digital Marketing Services Performed:
The Challenge
Moore Eye Clinic is a trusted name in vision care in Tuscaloosa, Alabama. However, their previous website was outdated, lacked mobile optimization, and didn’t reflect the professionalism and warmth their in-person patients experience. It also wasn’t performing competitively in local search results for key terms like "eye doctor Tuscaloosa."
Our Approach
We partnered with Moore Eye Clinic to create a modern, responsive, and patient-focused website designed to:
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Improve mobile usability and page speed.
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Communicate the clinic's comprehensive services clearly.
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Establish SEO foundations for long-term visibility and growth.
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Integrate secure online ordering and payment functionality.
Key Deliverables
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Custom Website Design: Clean, inviting design focused on patient trust and ease of use.
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Service Landing Pages: Built SEO-friendly pages for key services like Dry Eye, Cataracts, Glaucoma, Myopia Control, and Contact Lenses.
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Mobile Optimization: Fully responsive layout tested across all major devices and browsers.
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Local SEO Improvements: On-page optimizations targeting “eye doctor Tuscaloosa” and related search terms.
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Online Ordering Portal: Simplified the process for patients to reorder contact lenses securely online.
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Content Organization: Refined navigation and internal linking to better reflect patient needs and improve Google crawl efficiency.