About Warrior Tractor
Warrior Tractor has successfully served its customer base since 1967, offering quality new equipment, used equipment and rental equipment, as well as excellent parts and service, while remaining competitively priced for the value that is gained. With seven locations across the state of Alabama in Northport, Huntsville, Montgomery, Graysville, Monroeville, Oxford, and Pelham.
The Nine was proud to partner with Warrior Tractor and Equipment Company to revamp their website. Our team was awarded and ADDY by the American Advertising Federation of Tuscaloosa for this site in February 2020.
According to Google consumer insights, video content is a key success factor for influencing buyer behavior because it gives the client the opportunity to virtually “experience” the product or property. Crisp, clean visuals are key to developing a website that will succeed in attracting new customers. The Nine captured stunning photos and aerial video content using drone technology to showcase Warrior Tractor’s properties and equipment. This provides potential clients with a richer, more immersive view than what ground-level images could deliver.
Search Engine Optimization
We helped Warrior Tractor drastically improve their search rankings by taking them through our Search Engine Optimization process. We started with Local SEO improvements by optimizing their Google Business Listings for all seven of their dealership locations. Then we focused on Technical SEO and On-Page SEO, improving the structure and content of their website. Finally, we worked on Off-Page SEO. We wrote new content for their site, shared that content, and helped them get recognition and links to their content. After 6 months of work, their organic search impressions grew by 500% compared to the previous year! Most importantly, they were able to track exactly how many website visits, phone calls, and contact form leads were generated from our SEO work.
Why THE NINE
District Sales Manager David R. Schafer said the point of this new site was not to fix a specific problem with their current site, but rather to better showcase their products and services in a way that their company could be proud of and in a format that offered customers an engaging, enjoyable online experience. Here’s what he had to say about his experience working with The Nine:
"The Nine and their staff did a superb job in helping Warrior Tractor recently in developing their new website. All their staff are professional and in my opinion the “A” players in this type of business arena. I would highly recommend them for your future website needs."