Your SEO Agency
What can you expect from The Nine's SEO service?
Here are a few examples of the results our SEO service has gotten for our clients:
- Increased Organic Search Revenue by 791% over the first 12 months for an office supplies e-commerce store by working on E-commerce SEO and Content Marketing.
- Increased Organic Search Leads by 580.00% over 12 months for a tractor dealership with 7 locations using our Local SEO and Full Website SEO services.
- Increased Organic Search Leads by 166% over 12 months for a law firm with On-Page SEO and Content Marketing.
- The Nine also increased its own Organic Website Leads by 165% over 12 months with a website redesign, SEO, and Content Marketing.
- Increased Organic Search Traffic by 142% over 12 months for an e-commerce store that sells high quality beef by focusing on E-commerce SEO and Content Marketing.
- Increased Organic Search Revenue by 70.38% over 12 months for a fashion brand, helping them them become one of the top 1% of all Shopify stores.
- Increased Organic Search Traffic by 61.68% over 12 months for a used car dealership.
- Increased Organic Search Traffic by 10% over 12 months for an insurance company.
- Improved target keyword ranking to the first page of Google for an olive oil e-commerce website by building a new website, working on E-commerce SEO, and Content Marketing.
Whatever the future holds, when you have The Nine on your side, you have a better chance of increasing your page rankings and staying ranked.
This graph represents one of our own client's growth in traffic.
The SEO Process
We take our SEO Process seriously.
To beat your own website’s past search performance, we work through The Nine's in-depth, Search Engine Optimization Process that includes three phases: Foundation, Structure, and Growth. This process takes 12 months of focused work to get real trackable results for your business.
"It's all about the process." - Nick Saban, referencing The Nine's SEO services. At least that's how we remember it. :)
SEO Tracking, Analysis, & Strategy
The Foundation
The Foundation of our process starts with learning about your business and understanding how well your website is currently performing and achieving your business goals. Your website should be working for you, not against you. Either way, we’ll dig in and find out. Then we deliver the plan to fix what’s holding you back and expand your growth.
Onboarding: We meet with you to discuss your business, goals, and give you an overview of our process.
- Access to Google Search Console
- Access to Google Analytics
- Access to Google My Business Listings
- Access your website's content management system
Tracking: The only way we can measure success is by making sure we track everything that matters most to your business. We use a variety of tools to track your website’s performance.
SEO Results Tracking in Google Analytics
Target Keyword Tracking
Analysis: Once we have full access to your website and our SEO tools are set up, we can start analyzing the health of your website.
Technical SEO Analysis
On-Page SEO Analysis (Content & Keyword Analysis)
Off-Page SEO Analysis (Backlink Analysis, Social, & Public Relations)
Strategy: Now that we understand the problems and opportunities surrounding your website, we lay out the plan to prioritize and execute the tactics needed to get results. This document is how we communicate our initial Strategy and includes:
- Technical SEO Strategy
- On-Page SEO Strategy
- Content Strategy
- Keyword Strategy
- Off-Page SEO Strategy
- Backlink Strategy
- Social Media Strategy
- Public Relations Strategy
Content is still king. We'll write it for you.
The Structure
We know what needs to be done, now it's time to start making the necessary changes to improve your website. Building the Structure of your website involves fixing Technical SEO issues and improving the existing content on your website.
Execute Technical SEO Work
Site Structure
Page Speed
Index Coverage Errors
Server Errors
Sitemaps
Mobile-Usability
Core Web Vitals
Security Issues
Execute On-Page SEO Work on Existing Content
Internal Linking
Content Formatting
Structured Data
Images & Video
Improving Written Content
SEO is really about growth.
Growth
With a strong Foundation and solid Structure, your website is ready for Growth. At this point in the process, we’re probably starting to see positive results from the work we’ve done so far. But there is still much more room to grow. We aim at the biggest opportunities we found during our Content and Keyword Analysis. Then we work with you to create new content. This will improve your chances of increasing your rankings in search engines for the keywords we target. Then we work with you to earn links to your content in natural credible ways.
Execute ongoing On-Page SEO
Create new content based on Content Strategy
Skyscraper Style Content
Hub Style Content
Graphic Design
Video Production
Execute Off-Page SEO
Backlinks Work
Public Relations
Social Media
Reputation Management
Business Listings Management
Build Relationships
Connect with Websites, Publishers, Influencers, Bloggers
Increase the popularity of your content
Track your results.
Monthly SEO Results Reporting
Every month we'll send you a report that lets you see your average search rankings for the keywords and locations we're targeting for you.
Our main goal is to generate more organic Awareness in search engines, more organic Traffic from search engines, and more organic Leads and Sales.
We'll meet with you over video chat as needed to discuss your results each month and make sure we're all moving forward in the same direction.
If you want to work with a real SEO company that helps businesses like yours improve their rankings every day, give us a shout.
SEO Team
Meet Paris, Steve, and Andrya!
Our SEO team is comprised of highly skilled professionals who have a wealth of experience in the field. We stay up to date with the latest industry trends and are continuously adapting our strategies to ensure maximum results for our clients. Our expertise includes keyword research, on-page optimization, link building, and content creation. Our team also places a strong emphasis on analytics and tracking to measure the success of our campaigns and adjust accordingly.
We believe that communication is key, and our team will work closely with you to understand your business goals and develop a customized SEO strategy that fits your unique needs. Our goal is to help your business achieve long-term success and growth by consistently driving high-quality traffic to your website.
What is SEO?
The importance of Search Engine Optimization (SEO) has skyrocketed in recent years due to businesses shifting to the internet. For the uninitiated, SEO can seem like a complex and mystifying concept, but it's essentially one of the key drivers of online visibility and success. This article aims to shed light on what SEO is, why it's crucial for businesses, and how it works, especially highlighting how digital marketing agencies like The Nine can be instrumental in this process.
The Essence of SEO
SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Organic traffic is non-paid traffic. It involves understanding what people are searching for online, the searchers intent, the answers they seek, the words they're using, and the type of content they wish to consume. By knowing and leveraging these aspects, you can connect to the people who are searching online for the solutions you offer.
How SEO Works
Search engines like Google, Bing, Yahoo, and many more use complex algorithms to crawl web pages, understand them, and rank them in order of relevance to users' search queries. These algorithms take into account various ranking factors or signals, thus SEO involves optimizing your website and content according to these factors.
SEO practices are broadly divided into On-Page SEO and Off-Page SEO. Let's dive into each:
On-Page SEO
This entails optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It includes optimizing your site's content, HTML tags (title, meta, and headers), images, and the overall user experience. It can also include utilizing structured data to enhance search engine understanding, and employing advanced analytics to track and refine strategies, among other things.
Off-Page SEO
This refers to actions taken outside of your own website to impact your rankings within search engine results pages. The primary focus here is on building backlinks, which are links from other sites to yours. These backlinks act as "votes" for the credibility and relevance of your site. In addition to backlinks, mentions, which are instances where your website or company name is mentioned, though not linked, can also add value and help to build up your site and brand’s authority. Your social media marketing efforts can also help your off-page seo.
The Importance of SEO in Today's Digital World
Driving Organic Traffic
Driving organic traffic to your website is a vital strategy. It's about attracting visitors naturally, rather than via paid advertising. This process begins with understanding and implementing effective techniques, which include optimizing the pages on your site. Creating high-quality, valuable content that resonates with your audience is key. This can range from informative blog posts to engaging videos, each crafted to address the specific needs and interests of your target audience. As mentioned previously, leveraging social media platforms to share and promote your content can significantly boost your organic reach. By implementing a strong SEO strategy, you not only improve your site’s visibility and search rankings but also establish a strong, trustworthy online presence that naturally attracts and retains visitors.
Building Credibility and Trust
Sites that rank higher in search engine results are often viewed as more credible and trustworthy by searchers. High visibility in search results gives these websites an aura of reliability. This trust factor is crucial, as it not only influences user click-through rates but also shapes the overall reputation and authority of a website in its niche.
User Experience
Good SEO means a better user experience, which is pivotal in maximizing visibility and conversion rates. Search engine optimization done right is all about making sure the web page matches the user's intent.
Understanding the Voice of the Consumer
Effective SEO tactics can provide valuable insights into consumer behavior, preferences, and decisions.
Increased Engagement, Traffic & Conversions
As they relate to SEO, increased engagement, traffic, and conversions are essential metrics that define success. Through SEO best practices, websites can significantly enhance their visibility on search engine results pages (SERPs), attracting more qualified traffic. Moreover, SEO isn't just about driving any traffic; it's about attracting the right audience likely to convert. Well-optimized sites lead users seamlessly from their initial search query to the website and guide them towards conversion goals, whether it’s making a purchase, signing up for a newsletter, or downloading a whitepaper. By focusing on these aspects, SEO becomes a powerful tool not just for increasing visibility, but for boosting engagement and conversions, ultimately contributing to a website's overall success.
Staying Ahead in a Competitive Market:
With an effective SEO strategy, businesses can outshine their competitors in search engine rankings. By optimizing website content, structure, and technical aspects, companies can improve their rankings in the search engines, making them more accessible to potential customers. This isn’t just about attracting more website traffic; it's about attracting the right traffic, which leads to the right customers. A higher ranking in the right search results also conveys a sense of credibility and authority in the industry, further setting a business apart from its competitors.
The Challenges of SEO
Despite its importance, Search Engine Optimization is not without its challenges
Evolving Search Engine Algorithms
Search engines frequently update their algorithms, which can significantly impact website rankings. Staying up on these changes is essential, as there is no assurance that strategies yielding maximum results in the past will continue to be effective into the future. It's also vital to ensure that anyone providing search engine optimization services adheres to ethical practices. Engaging in 'black hat' SEO tactics—methods that violate search engine guidelines—can be tempting for quick results. However, while these tactics might offer short-term gains, they risk your company’s long-term success by potentially leading to penalties from search engines. Such penalties can be costly and detrimental to your website's standing and reputation.
The Competition for Keywords
As more businesses vie for the top spots in search results, keyword competition intensifies. Every organization wants to target keywords that are not only relevant to their niche but also have the potential to draw in significant web traffic. This competition is heightened by the finite nature of top positions in search engine results pages (SERPs). Consequently, businesses are investing more in sophisticated SEO strategies, including detailed keyword research, long-tail keyword targeting, and content optimization to outpace competitors. The aim is not just to appear in search results but to secure a coveted spot at the top, where visibility and click-through rates are exponentially higher. This evolving battlefield requires continuous innovation and adaptation in keyword strategy to stay ahead in the relentless pursuit of digital dominance.
Time and Effort
SEO is not an overnight process. It requires time, effort, and continuous optimization to see significant results.
The Role of Digital Marketing Agencies in SEO
Digital marketing agencies like The Nine are pivotal in navigating the complexities of SEO.
Tailored SEO Strategies
Agencies understand that each business has unique needs and customize strategies accordingly.
Expertise in Comprehensive SEO Practices
They manage both on-page and off-page SEO, ensuring a holistic approach to optimization.
Adaptability to Algorithm Changes
Agencies stay abreast of the latest updates, adjusting strategies to maintain effectiveness.
Analytics and Reporting
They track the progress and impact of SEO strategies, using analytics to provide businesses with measurable results.
Ongoing Optimization
SEO is a continuous process, and agencies provide sustained support and optimization.
Helping you Win
SEO is a fundamental aspect determining a business's online visibility and success. The process, involving both on-page and off-page strategies, aims to improve website rankings, drive non-paid organic traffic, and enhance user engagement. The ever-evolving nature of search engine algorithms adds a layer of complexity, making ongoing optimization and adaptability key.
For businesses, the journey of mastering SEO can be complex and time-consuming. This is where the expertise of digital marketing agencies like The Nine becomes invaluable. By offering tailored strategies, continuous optimization, and keeping pace with the dynamic nature of search engines, we can significantly enhance a business's online presence.
Embracing SEO is not just about staying relevant in the digital age; it's about taking a proactive step toward growth and success in an increasingly online-centric world. Whether you're a small local business or a large corporation, understanding and implementing effective SEO strategies is crucial in the journey toward achieving digital excellence.
More digital marketing services The Nine offers:
SEO Clients
