Content marketing happens when you share information and experiences for a specific audience across a variety of digital media, including publishing, art, and communication. With content marketing, you provide value, answer questions, teach, and provide a positive, impactful experience for your audience. If it’s exceptional, it will take a life of its own as people share it with others and reference it again and again over time.
Digital content can take many forms like:
- Social media posts, Stories, Lives
- Blog articles
- White papers
First, determine your content priorities.
To determine your content priorities, listen to your customers. Content marketing answers questions and provides resources for people who are on the way to becoming your customer.
What are your current customer’s most frequently asked questions? Document them and answer them. That is an immediate, powerful way to start a foundational content marketing strategy.
While you’re focusing on your customers, when was the last time you interviewed them? Deep interviews with customers help you create valuable, relevant content that you can be sure will resonate with more people.
After you’ve taken the time to listen to your customers, pour over what they shared with you to find valuable insights. We can do that for you if you need help. These insights become the basis of your content strategy.
Remember that content marketing is unique to your business goals.
For some businesses, you may need to spend more time on social media marketing than writing weekly blog posts. Others could choose to create videos for digital advertising that can be repurposed for many different social advertising platforms like Facebook Ads, Instagram Ads, Pinterest Ads, Twitter Ads, and LinkedIn ads. At higher levels, your business strategy may require you to have a strong content presence on a long list of places.
If you aren’t sure where to start, we can help you with content marketing services and we invite you to our digital training on foundations.
To address the elephant in the room, you should know ahead of time that content marketing is a resource-intensive job. That’s a kind way of saying it takes work. Oh, but it is worthy work, friend.
Content marketing turned Mii Estilo’s fashion for photography store into a global phenomenon that ranks in Shopify’s top 1% of all stores. Founder Ingrid Roessen uses a special type of content called user-generated content to help amplify her brand to a global audience.
User-generated content is when your audience, or users, create content about your product or service. It is relatable, personal and authentic. It is one of the most valuable types of content.
We can help you identify the best type of content for your business. By combining content marketing with social advertising, businesses and organizations turn the volume up on how far content can go. Now we are getting into content strategy, the heartbeat of today’s website design and development, and digital marketing.
Looking to grow your content marketing with proven systems and trackable results? Hire us.