American Made Success
SafeSource Direct manufactures U.S-made medical-grade PPE. In a crowded, price-driven market, they needed organic visibility that matched their production muscle.
The Challenge
-
New company with no previous website or online presence in 2020.
- Grow Organic Search Traffic from zero to drive enough leads to support the new business.
The Plan
- The Nine's website team would Design & Build a custom website that communicates the quality and reliability of SafeSource Direct's US made personal protective equipment (PPE).
- The SEO team would ptimize their content so that it ranks well for competitive terms their customers use in search. We would also add new content over time to build topical authority and internal link structure.
The Results
- After their initial site launch the website experienced steady growth and organic leads.
- In 2024, we reanalyzed the website, restructured their navigation, and made improvements to their internal link structure. This resulted in +28% growth in Organic Search Traffic over the past 12 months.
- The number of keywords on page 1 of search results increased 14 times the previous year.
- In May 2025 alone we measured massive year-over-year growth when comparing to May 2024:
- Search Impressions increased +493%.
- Clicks from Google increased +214%.
- Total Organic Website Traffic increased +229%.