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Marketing Audit Service

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What is a marketing audit?

During a marketing audit will audit, analyze, and discover insights about your digital marketing that will unlock your growth potential.

This includes an audit of your Content, Design, Performance, SEO, Social Media and Digital Strategy. 

In addition to analyzing your current online presence to determine your potential reach and effectiveness of marketing campaigns, we will conduct a strategic interview with you to ensure that you have a strong plan that we can implement and manage for you.

Similar to financial or operational audits, this is a snapshot of your current digital marketing with corresponding recommendations. We recommend auditing your digital marketing on a regular basis. Ideally, you audit your digital marketing every month, but once per quarter is acceptable.

Auditing at least once per year is a necessity for any business.

The Elements of a Marketing Audit

Let's take a deeper look at each part of our marketing audit service.

Website Content Audit

The Content Audit includes brand messaging and brand voice analysis, along with recommendations on Content Strategy, Production, and Distribution.

Web Design Audit

The purpose of the Design Audit is to examine how well your website looks and functions visually in addition to the overall User Experience your website delivers to its visitors.

Website Performance Audit

During the Performance Audit, our goal is to define the purpose of your website, measure how effectively you are achieving that purpose, and what you could do to better achieve that purpose. This includes analyzing your traffic, user behavior, goals, and conversion rates.

SEO Audit

Our SEO Audit will uncover a world of opportunities. We examine the health of your website across three levels: Technical SEO, On-Page SEO, and Off-Page SEO. With these insights, you will have a clear path for growing your website traffic without additional ad spend.

Social Media Audit

Our Social Media Audit will review social media platform activity for best practices and alignment with goals. A strategy, designer, and copywriter will audit multiple platforms and provide recommendations.

Digital Strategy Audit

Our Digital Strategy audit includes a strategic interview to understand your goals and assess your online presence for alignment. After the interview, we will review each supporting audit and any other necessary channels or assets to fully understand your online approach and provide recommendations on how to show up with maximum impact.

 

Your Marketing Report provides you with the following:

  • Analysis of the major elements of your digital marketing, your website, social media and overall performance

  • Strategy and recommendations that you can implement yourself.

  • A Marketing Audit Report Review Session with one of our experts to go over your audit with you over zoom or a pre-recorded video.

Our Marketing Audit is available as a one-time audit or a recurring subscription (i.e. monthly, quarterly, etc.)

If you'd like to engage with our team of experts to execute the strategic recommendations in your Marketing Audit Report, you can hire us to do all the work for you.