West Alabama Works
Connecting Careers
West Alabama Works is part of a statewide network of providers of workforce services that train, prepare, and match job seekers with employers. Their Career Connect services offer local job seekers an online application portal to connect them with companies seeking employees. The Nine improved the portal’s user interface and made it more touch-device friendly for the kiosks and phones. This means that more West Alabama residents can access their services than ever before.
Easy Application
Job seekers can access the application portal by visiting www.westalabamajobs.com on their own devices or the physical kiosks located throughout West Alabama. Applicants simply need to submit their email address to get started. The application will then ask for them to fill in their education, prior work experience, and interests. The information they submit is put into West Alabama Works’ database.
From there, the Career Connect team works to provide next steps the applicant needs to take to secure a position. This includes options for training, certifications and career development.
No Project Too Big
Our regional workforce development organization took a big project to the team at The Nine that involved rethinking how we capture information from our clients, as well as the challenge of aligning three strong regional community assets with our strategy in a way that would help everyone succeed.
Lead Generation Recruiting
The NINE built out marketing funnels to drive traffic to the West Alabama Works registration portal so that job seekers could use Job Connect to search and apply for local job openings. The NINE launched a search engine marketing campaign targeting people in the Tuscaloosa area looking for jobs. In addition, we added custom Events tracking to Google Analytics so West Alabama Works could track phone calls, logins, and registrations. This resulted in the following:
- In just the first 11 days of the SEM campaign, we generated 85% of the website visits from the 2020 monthly average.
- 57% increase in Job Board logins between February and March 2021.
- February 2021: 17% increase in Career Connect Registrations from the 2020 monthly average.
- March 2021: 127% increase in Career Connect Registrations from the 2020 monthly average.
Benefiting West Alabama
Providing employment resources that are equally accessible and user-friendly doesn’t just benefit individuals. It benefits the West Alabama community at large. The Nine is excited to have played a role in promoting job opportunities that will help create a thriving, local economy.