// healthcare · since_2023
Filling beds with digital.
+37%
leads_recovery_yoy
+127%
search_impressions
+465%
search_clicks
#1
huntingtons · long-term care
// services
- Local + AI SEO
- Paid Media — Google Ads
- Paid Media — Meta
- Social Media Management
- Creative Retainer
// industry
Healthcare
// engagement
Multi-year retainer
// timeline
since_2023
The setup
Senior healthcare marketing isn’t lead generation in the ordinary sense. The buyer is rarely the patient. The decision is rarely fast. The qualifying signal — a family member searching for “long-term care” in a specific borough at 11 p.m. — is fragile, time-sensitive, and unforgiving of slow or inconsistent answers. The wrong experience on first contact doesn’t produce a second.
ArchCare came to us with beds to fill across multiple programs and a mixed digital footprint underneath: SEO that didn’t reflect the actual service mix, paid media that wasn’t tied to the channels that converted, and social that read like an HR announcement board instead of a brand a family could trust with a parent. We rebuilt the whole stack as one coordinated system.
The channels we run
Under one retainer, with one team, the disciplines coordinate rather than hand off. The work is split by channel — each with its own deliverable, its own measurement, and its own weekly cadence.
- SEO — local + AI
- Local SEO management for archcare.org and the affiliated Wartburg site: content, backlinks, Google Business Profile, site structure. Paired with AI SEO — visibility in ChatGPT/Perplexity/Google AI Overviews for the long-term-care and condition-specific queries that drive the buying conversation.
- Paid Google
- Brand defense, service-specific campaigns, and Google Grant management. Up to five focus areas active at any time, monthly reporting, weekly working call. UTM tracking everywhere — no spend without attribution.
- Paid Meta
- Facebook and Instagram, with creative refreshed quarterly per focus area. Audience-building and retargeting woven in so the spend on a cold impression has somewhere to compound to.
- Social management
- Facebook and LinkedIn content strategy for ArchCare, plus Instagram for the Pace brand and Facebook + LinkedIn for Wartburg. Strategy, scheduling, and engagement — not just publishing.
- Creative retainer
- Monthly internal announcement and update decks, plus the design support that keeps the rest of the system shipping on schedule.
What changed
The headline numbers below come from the May 2026 results deck. The arc behind them is three years of working the same playbook every week — measure, ship, adjust, measure again.
- Leads recovery
- +37% year-over-year. The qualifying signal is showing up again, attributed back to the channels that produced it — a recovery driven by storytelling with impact and UTM-tracked spend across every campaign.
- Search visibility
- +127% search impressions. The SEO and AI-SEO work compounded — non-branded queries now lead meaningful traffic into the funnel, not just brand defense.
- Traffic growth
- +465% search clicks. Impressions converted into actual visits at a rate that matched the bed-filling intent we built the keyword strategy around.
- #1 rankings
- Position #1 on the highest-intent queries — Huntington’s care and long-term care in the New York metro. These are the searches families do at 11 p.m. when the decision is now.
- Social engagement
- Up to 39.95% engagement rate on ArchCare social — against an industry average of 1–3%. The content reads like a brand worth trusting, not a press release.
Three years in
The scope of the engagement has grown with ArchCare. What started as social and paid has expanded into three brand surfaces — ArchCare, Pace, and Wartburg — with their own social presences, their own SEO arcs, and shared creative under a single retainer.
AI SEO is the newest layer. Three years ago it didn’t exist as a discipline; now it’s a deliverable on every SEO line we run. ChatGPT, Perplexity, and Google AI Overviews are increasingly the surface where the family member at 11 p.m. asks the qualifying question — and the content we publish has to be visible there, not just on page one of Google.
What’s next
The proposed next chapter is a full ArchCare website rebuild: a foundation designed around the actual audiences (family, referral, internal), built for easier content management, and tuned to amplify everything the channels above already produce. Better top of funnel compounds the bottom of the funnel — and a redesigned site is the single highest-leverage investment left in the system.
Same retainer model. Same cross-channel coordination. Same accountability to the metric the work was hired to move: filled beds.
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