Industry conferences are a goldmine of opportunities for corporate teams. However, making the most of these events requires strategic planning and execution. Here's a comprehensive guide to help your team shine at the conference and extend the benefits long after the event ends.
Strategic Planning and Execution
Before the Event
Get Your Press Release Ready 📰
Prepare your press release ahead of time. Highlight the key points of your speech or presentation and get quotes from executives for approval. Establish relationships with press contacts under embargo to ensure timely coverage. Partner with your content marketing team and SEO team for the most powerful release.
A well-optimized press release can generate backlinks that build your website's authority over time. Select important keywords in your press release to link back to your website.
With your content marketing team, select quotes, statistics, and visuals that can be posted for timeliness and relevance.
Prepare Graphics for Quick Release 🎨
Have your graphics prepped and ready to go. This includes visuals for social media, blogs, and press releases. Ensure all materials are consistent with your brand.
Complete Trade Show Assets 🖥️
Make sure all your trade show assets—both print and digital—are complete. This includes brochures, banners, and any table assets you’ll need. Collaborate ahead of time with a team of creative designers that can engage visitors for a memorable experience.
Update Your Website 🌐
Ensure your website accurately reflects your current goals and contains updated information. Set up retargeting tracking to capture and engage visitors who check out your site during and after the event. Correct any outstanding issues with a web developer before your event.
Implement Geo-Targeting 📍
Set up geo-targeting for the event location to reach attendees with targeted ads. This can increase your visibility and attract more visitors to your booth or presentation.
Networking and Engagement
During the Event
6. Speak Up 🗣️
Secure speaking engagements or sponsorships to get in front of the crowd. Being visible at the event positions you as a thought leader.
Record the Event 🎥
Capture your speech and other key moments on video. High-quality video content can be repurposed in multiple ways, ensuring your presence at the conference continues to generate value.
Content Creation and Repurposing
After the Event
8. Turn Your Speech into a Press Release 📰
Amplify your message by turning your speech into a compelling press release. This helps reach a wider audience and establishes your authority in the industry.
Transform the Press Release into a Blog ✍️
Repurpose the press release into a detailed blog post. Expand on the points you covered in your speech, providing additional context and examples.
Share the Blog as a Social Post 📱
Turn the highlights of your blog post into engaging social media posts. Use eye-catching graphics and quotes to capture attention and drive traffic to your blog.
Amplify with Advertising 🎯
Boost the visibility of your social media posts by turning them into ads. Target these ads to your desired audience to extend the reach of your message.
Utilize Email Marketing 📧
Repurpose the content from your blog post into an email campaign. Send this email to your subscribers, providing them with valuable insights and a summary of your conference presentation.
Edit and Share Clips ✂️
Cut your event footage into short, engaging clips. Share these clips on social media, your website, and in email campaigns. Post the clips consistently over time to maximize visibility.
Recycle High-Performing Clips ♻️
Identify which clips perform best and find ways to reuse and recycle them. Include them in future blog posts, presentations, or newsletters.
Lead Generation and Brand Awareness
Follow Up with Contacts 📞
Follow up with people you met at the event. Personal connections can lead to new opportunities and collaborations.
Post-Event Content Strategy 📅
Create posts for the next month and quarter featuring interesting people, businesses, or cases you encountered at the event. This keeps the momentum going and provides continuous value to your audience.
Document Insights 📝
Document key insights from the event and share them with your marketing team. This information can inform future strategies and campaigns.
By following these steps, your corporate team can maximize the impact of this year's industry conference. From pre-event preparations to post-event follow-ups, every opportunity can be leveraged to extend your reach and influence. Ready to make a lasting impression? Start planning now and watch your efforts pay off!