Klaviyo Template Best Practices for Engaging Emails

Create more engaging emails that help you stand out from the competition. By following these tips, you can create emails that are sure to capture your subscribers' attention!

When it comes to digital marketing automation, Klaviyo templates are some of the best in the business. But what makes a great Klaviyo template?

For starters, your template should be eye-catching and visually appealing. After all, you want your subscribers to open and read your email! But it's not just about looks; your template should also be easy to navigate and understand.

Content Marketing with Email

Email is one of the most important content marketing methods an ecommerce business can use.

Think about how you can use images, videos, and other types of media to enhance your message. And don't forget to include a call-to-action (CTA) that encourages your subscribers to take action!

By following these tips, you can create engaging Klaviyo templates that will help you stand out from the competition.

To find the perfect template for your needs, start by considering what type of message you want to send.

How do I make Klaviyo emails look good?

Your template should be eye-catching and visually appealing. After all, you want your subscribers to actually open and read your email! But it's not just about looks; your template should also be easy to navigate and understand.

Think about how you can use images, videos, and other types of media to enhance your message. Always include a call-to-action (CTA) that encourages your subscribers to take action.

By following these tips, you can create engaging Klaviyo templates that will help you stand out from the competition.

What is the best way to use Klaviyo templates?

To find the perfect template for your needs, start by considering what type of message you want to send.

Klaviyo offers a wide range of features to its users, making it one of the most popular marketing automation platforms available. However, with so many features and options available, it can be overwhelming to know where to start.

One helpful way to get started is by using templates. Klaviyo provides a variety of templates that can be used for different types of email marketing campaigns.

What are some best practices for Klaviyo templates?

Some best practices for Klaviyo templates include:

- Make sure your template is eye-catching and visually appealing

- Use images, videos, and other types of media to enhance your message

- Include a call-to-action (CTA) that encourages your subscribers to take action

- Keep your template easy to navigate and understand

By following these tips, you can create engaging Klaviyo templates that will help you stand out from the competition.

One helpful way to get started is by using templates. Klaviyo offers a wide variety of templates that can be used for different types of email marketing campaigns.

Klaviyo Template Examples

Now that we've gone over some best practices, let's take a look at some examples of great Klaviyo templates.

This first example comes from Fruitlovely, a superfood cafe with two locations and a delicious, healthy menu. The email is visually appealing and uses color to stand out in the inbox.

The template is also easy to navigate, with a clear CTA that stands out. And because the email is focused on a specific sale, it's relevant and engaging for subscribers.

Another great example comes from Mii Estilo, a photography fashion brand. This template uses images and videos to give subscribers a behind-the-scenes look at the company.

It's an effective way to engage subscribers and build brand loyalty.

Klaviyo Template Tips and Tricks

Ready to start creating your own Klaviyo templates? Here are a few tips and tricks to help you get started.

First, make sure you understand the basics of marketing automation. This will help you make the most of Klaviyo's features and capabilities.

Next, familiarize yourself with Klaviyo's interface and explore all the different features that are available.

And lastly, be creative and experiment! Try out different template options and see what works best for your needs.

By following these tips, you'll be well on your way to creating high-quality Klaviyo templates that engage your subscribers and help you achieve your marketing goals!

Play with surprising image layouts

One way to make your Klaviyo templates stand out is by using unexpected image layouts.

For example, you could try placing an image in the middle of your email instead of aligning it to the left or right. Or you could use a grid layout to create a mosaic effect.

There are endless possibilities when it comes to images, so don't be afraid to experiment and see what works best for your brand!

Use personalization tokens

Another great way to engage your subscribers is by using personalization tokens in your Klaviyo templates.

Personalization tokens are variables that insert information specific to each individual subscriber, such as their name or location.

By using personalization tokens, you can create emails that feel more like a conversation than a marketing pitch.

And subscribers will appreciate the personalized touch!

Include a CTA button

Last but not least, make sure your Klaviyo templates include a CTA button!

CTA buttons are important because they give subscribers a way to take action on your email.

Without a CTA button, your subscribers might read your email and then forget all about it. But with a CTA button, you can encourage them to visit your website or make a purchase.

So if you want to maximize the engagement of your Klaviyo templates, be sure to include CTAs!

Test full color backgrounds

Color makes your Klaviyo templates pop!

And one trend that's been gaining popularity lately is using full color backgrounds.

Full color backgrounds can be used in a variety of ways, from highlighting a CTA button to creating an eye-catching header.

If you're looking for a way to add some visual interest to your emails, consider testing out full color backgrounds in your Klaviyo templates!

Klaviyo continues to add new features that power ecommerce customer growth.

To help you get started, we answered the most frequently asked questions about Klaviyo and email marketing for ecommerce brands.

Why Should I Use Klaviyo?

Now that you know some best practices and have seen some examples, you might be wondering: why should I use Klaviyo?

There are a few reasons. First, Klaviyo is one of the most popular marketing automation platforms available.

Second, Klaviyo offers a wide range of features to its users. And third, Klaviyo makes it easy to create engaging emails that capture your subscribers' attention.

If you're looking for a platform that can help you take your marketing campaigns to the next level, Klaviyo is a great option!

What can Klaviyo do?

Klaviyo can connect you to more customers and increase your average order value.  

How? By using marketing automation to send targeted, personalized emails that convert. 

Klaviyo's marketing automation platform is designed to help ecommerce brands grow their business. And with Klaviyo, it's easy to create beautiful, engaging emails that will capture your subscribers' attention and encourage them to take action. 

If you're ready to take your email marketing campaigns to the next level, Klaviyo is the perfect platform for your next major acquisition channel.

Why is Klaviyo best for Shopify?

Klaviyo is the best marketing automation tool for Shopify because it offers a wide range of features, making it easy to create engaging emails that capture your subscribers' attention.

Klaviyo integrates seamlessly with Shopify, so you can easily add sign-up forms to your website and start building your list from day one.

Feel inspired and ready for Klaviyo? Start with confidence and a team by your side. Your custom Klaviyo template will be made by an award-winning creative marketing ecommerce agency.

Hire us.