How to Improve Your Digital Marketing

by Audrey Nettles
How to Improve Your Digital Marketing

How to Improve Your Digital Marketing

The significance of digital marketing cannot be overstated. It's a powerful tool for businesses looking to connect with their target audience, build brand awareness, and drive growth. But how can you enhance your digital marketing efforts to achieve remarkable results? This blog will clear up any questions you may have about digital marketing to help you adopt strong processes for your business.

What is Digital Marketing?

Before we delve into the nitty-gritty of enhancing your marketing strategy, let's clarify what digital marketing entails. Digital marketing covers various online tactics and channels used to reach and engage with your target audience. This includes website optimization, email campaigns, social media marketing, content creation, paid advertising, and more. The beauty of digital marketing lies in its trackability and the ability to measure results with precision.

The Power of Real Trackable Results

One of the primary advantages of digital marketing is the ability to track and measure your results in real-time. Unlike traditional marketing, where it's challenging to quantify the impact of your efforts, digital marketing provides invaluable data and insights. These insights allow you to make informed decisions, refine your strategies, and ensure that your marketing budget is used effectively. 

Let's take a look at a real-world example. Consider our client, Shapiro, and their remarkable journey with their SEO strategy. When we initially partnered with Shapiro, a whopping 91% of their web traffic came from branded searches. Fast forward just 10 months with the expert guidance of The Nine, and this figure has significantly dropped to 75%. This notable decrease indicates a substantial shift—more and more people are discovering the Shapiro site through search engines without previous familiarity with the brand. Achieving this was a key goal of our SEO efforts, showcasing the tangible impact of a robust digital marketing strategy in action.

Elevate Your Digital Marketing Strategy: Our Three Pillars

At The Nine, we believe in a structured and comprehensive approach to the digital marketing process. We've developed a three-pillar strategy that covers the core elements of a successful digital marketing campaign. 

Search Engine Optimization (SEO)

Technical SEO

Technical SEO is the foundation of a successful online presence. It involves optimizing your website's infrastructure, making it user-friendly, and ensuring it loads quickly. Search engines favor websites that provide a seamless user experience.

On-Page SEO

On-Page SEO revolves around optimizing the content on your website. This includes using relevant keywords, creating high-quality content, and structuring it for both users and search engines. On-Page SEO is essential for achieving high search engine rankings.

Off-Page SEO

Off-Page SEO is all about building your website's authority and credibility in the eyes of search engines. This is achieved through backlink building, social signals, and other external factors. It's a crucial element for ranking well in search results.

Performance Marketing

Performance marketing is the engine that drives results for your business. It's a multifaceted approach that encompasses various strategies, such as:

  • Lead Generation: Attracting and converting potential customers into qualified leads.

  • E-commerce Marketing: Optimizing online stores and driving sales.

  • Search Engine Marketing: Utilizing paid advertising on search engines like Google.

  • Social Media Marketing: Leveraging the power of social platforms to engage with your audience.

  • Email Marketing: Building and nurturing relationships with your subscribers through strategic email campaigns.

Content Marketing

Content marketing is the art of storytelling in the digital age. It involves:

  • Content Strategy: Developing a plan that aligns your content with your business goals and audience needs.

  • Content Production: Creating valuable and engaging content in various formats, including blog posts, videos, infographics, and more.

  • Content Distribution: Getting your content in front of the right people through channels like social media, email, and SEO.

The Nine: Your Manufacturing Marketing Partner

At The Nine, we have honed our expertise in digital marketing to serve a wide range of industries, but we shine as a specialized manufacturing marketing agency. We understand manufacturing businesses' unique challenges and opportunities.

Our tailored approach to manufacturing marketing ensures that your business receives the attention it deserves. Our strategies are crafted to resonate with manufacturing companies, enabling our clients, such as Shapiro, to effectively connect with their target audience and achieve business objectives.


To address some common questions you may have:

Q1: Is digital marketing suitable for all types of businesses?

Absolutely. Digital marketing can be customized to suit the needs and budget of any business, from small startups to large corporations.

Q2: How long does it take to see results from digital marketing efforts?

The timeline for results can vary based on factors such as the competitiveness of your industry and the strategies employed. Generally, you can expect to see significant results within 6 to 12 months.

Q3: Do I need to invest in all three pillars of your strategy?

Not necessarily. The choice of which pillars to rank depends on your specific goals and the current state of your digital presence. Our team can help you determine the right mix.

Improving your digital marketing is not a one-size-fits-all endeavor. It requires a thoughtful, data-driven strategy that aligns with your unique business goals. At The Nine, we specialize in tailoring our approach to your specific needs, leveraging the power of SEO, performance marketing, and content marketing to achieve remarkable results. By embracing these pillars and staying attuned to the ever-evolving digital world, you'll be well on your way to taking your digital marketing efforts to the next level. If you have any questions or need further guidance, don't hesitate to reach out to our team of experts. Your digital marketing journey starts here.

Ready to take your digital marketing to the next level? Contact The Nine today to get started on the path to digital marketing success.