Manufacturer's Guide to Business Growth

by Andrya Allen
Manufacturer's Guide to Business Growth

How to grow your manufacturing business

Manufacturing companies are responsible for stocking every other industry with the products and supplies they need to thrive. As of 2021, there are 577,211 manufacturing businesses in the U.S. alone. Trying to reach new customers, recruit new employees and generate sales leads in an industry with so many players can be an extremely discouraging process. Plus, the complications from the pandemic-driven shutdowns have made business growth seem more like an unattainable dream than a hopeful reality.

As a manufacturing marketing agency, The Nine helps manufacturing companies overcome these hurdles. Our expert web design and digital marketing services achieve business transformation and growth. 

The Nine also offers support and resources for qualifying manufacturers, assemblers and producers through our partnership with the U.S. Department of Commerce.

If you're looking to boost your manufacturing company's credibility, reach more customers, and recruit the workers you need to keep products moving out the door, you should prioritize these three elements:

  1. Being seen 
  2. Finding workers
  3. Generating leads

Keep reading to explore The Nine's solutions for addressing these elements and how your manufacturing company could qualify for limited funding from the U.S. Department of Commerce to cover the costs for your website and digital marketing services.


Be seen, recognized and found by your best customers with search engine optimization (SEO) for manufacturers

165k people are looking online for manufacturing a month.

When it comes to reaching new customers, the harvest is plenty. The problem is that if you don't know how to make the website changes you need to make in order to rank in search results, you're not likely to be seen by those looking for manufacturing services.

55k searchers click on the top search engine results for manufacturing per month.

Your potential customers begin their search for manufacturers online. If your website does not show up in their top search engine results, the odds of them finding your website and eventually doing business with you are significantly less. Word-of-mouth and traditional advertising only gets you so far when so many interested manufacturing customers are searching online.

With our expert-level search strategy, The Nine helps manufacturing businesses be seen, recognized and found by their best customers. Our client Warrior Tractor was able to achieve 5x the number of website views between 2019 and 2020.


Find workers that align with your company culture and meet the pace of your growth

Why waste your precious time scouting out manufacturing job leads? Setting up your own job board eliminates the unnecessary struggles of finding qualified employees. Featuring your own job recruiting board on your manufacturing website should allow you to easily

  • Post job listings right on your website 
  • Recruit workers with a custom job application
  • Filter out the workers that don’t qualify

Don't let the struggles of finding new job recruits keep your manufacturing company from reaching its greatest industry potential. 


Generate leads that keep your sales pipeline healthy

Secure lead generation forms help your manufacturing business bring in qualified sales leads right on your website. Having a lead system on your website helps you to do the following:


  • Track and measure your lead system to ensure your website is getting you the results you need
  • Get more leads from potential customers
  • Filter out the leads you don’t want
  • Combine your lead generation form with a digital marketing campaign to get the most of your advertising dollars

Support and Resources for Manufacturers, Assemblers and Producers

Working with The Nine presents your manufacturing company the opportunity to qualify for growth initiatives through our partnership with the Department of Commerce.

When your business is facing declining revenue, it is a challenge to invest in the growth initiatives you know you need. By partnering with The Nine, limited funding provided by the Department of Commerce is available to cover external costs related to growth from branding, website development, copywriting, search engine optimization, social media, and content marketing for your manufacturing business. 

Read more about how your business could qualify for discounted website design and digital marketing services for manufacturing companies.