Content Auditing Services

by Jason Vaught
Content Auditing Services

Content Audit Services

Have you ever felt like you were in a confusing maze? That's what managing your social media and SEO content strategy can feel like. Despite your best efforts, the results do not match your investment. If that resonates, you need a content audit.

A content audit isn't just a quick fix; like your automobile, it is a strategic tune-up from an experienced professional. This guide will discuss content audit services, their importance, and how a content auditing agency can make your strategy more effective. 

What are Content Audit Services?

Content Audit Services are comprehensive evaluations of a website's content, assessing its quality, relevance, and performance. These services help identify outdated, redundant, or ineffective material, enabling businesses to optimize their digital presence and enhance user experience.

Imagine content audits as a huge spring cleaning for your website content. It's a close look at everything you've got—blog posts, infographics, social media posts, and more. This isn't just a casual look; it's a deep dive into your existing content.

Think of it as detective work, hunting for clues in your content using tools like Google Analytics, Google Search Console, and social listening. You could do it yourself, but while you might identify a symptom, you cannot understand the root cause. That’s why working with an expert who contacts a social and SEO content audit can be your best investment.  It's like having a top chef whip up dinner; an agency can create a personalized recipe for content marketing success.

Why Should You Hire an Agency for This?




Content audit services help with your current content and strategize for creating new content. Going through your website content audit is like a giant jigsaw puzzle. It needs focus, patience, and an eye for detail, like spotting duplicate content or outdated content affecting user experience and website traffic. Content audit agencies are pros at this. They're like your tour guide, helping you understand your content better.

Agencies bring in the manpower to sift through your content effectively. It's like having a pro miner dig for gold in your content. Their actionable insights and comprehensive content strategy services can propel your brand awareness to new heights.

And agencies give you fresh eyes. They can provide unbiased feedback, like a mirror showing you exactly what's up. The old saying goes, "Sometimes you can't see the wood for the trees," but an agency can show you the full landscape.

What Happens After the Audit?

Getting an agency to audit content is like buying a professional camera. Owning the camera alone won’t create stunning photos; you must know how to use it. This applies to your audit report as well. You need to know how to use it to get the most out of it.

A content audit can reveal a lot about your content performance. It's like a lie detector test, telling you what's happening. You'll know which content pieces are winning and which old content needs a boost.

With these insights, you can make a more innovative content strategy, revamp struggling content, ditch what's not working, and focus on what is. It's like having a best friend help you through the maze of content strategy.

The Magic of Content Audit Tools




The right tools can improve the efficiency of the content auditing process. Specialized software can analyze content faster and more accurately than we can. They can look at tons of data, spot trends, and find opportunities, like a pro chess player plotting the perfect move.

AI in these tools is a game changer. AI can track what people do, figuring out what type of content your audience likes and how they interact with it. It’s like having a crystal ball that knows your audience's desires.

When you hire an agency, you get to use these tools, which could be pricey if you bought them yourself. It’s like having a personal trainer with top-notch gear.


The digital world is vast, dynamic, and competitive. To keep up, you can't just join the race; you must take strategic leaps and bounds. Conducting a content audit is one such leap. And entrusting an agency with this task is bound to lead to success.

Content audits are not just for the struggling but for anyone aiming for digital excellence. Commissioning an agency for your SEO audit is an investment in informed content management, more than just a simple assessment.

Yes, the upfront cost might seem significant, but remember, the sweetest fruit is the one that takes time to ripen. A thorough content audit can be the catalyst that propels your digital empire toward immense growth.

Experts In Content Auditing

At The Nine, we specialize in digital content auditing. Our team works directly with the client to thoroughly analyze existing content while creating a plan to improve the future strategy. Fill out the form below to speak with one of our content production specialists.

Frequently Asked Questions

What does a content audit involve?

A content audit is a complete check-up of your content to see how it's doing. A content auditor looks at everything—blog content, social media posts, infographics—and analyzes it all. These services check how well each piece of content performs through keyword rankings, what could use some adjustments, and what might be better left in the past. It's like a doctor's appointment for your content strategy.

Can I do a content audit myself?

You could give it a try. Imagine feeling rough; you might pop a pill, sip some hot tea, and cross your fingers. But if you're seriously ill, you should head straight to the doctor. That's the gist of a content audit. 

You could try to do it yourself, but for a thorough checkup that digs deep, you're better off leaving it to the pros. They've got the skills, the tools, and the know-how to give you top-notch results.

What advantages do agencies offer for content audits?

Agencies bring expertise, resources, and tools for a thorough, efficient website audit. They're like personal experts, ready to take your content strategy to the next level. And the best part? You get to sit back and reap the benefits!

What insights can a content audit provide?

Content audits can show you how your content is doing, help you see patterns, find what's working well, and show you where to improve. It's like a flashlight for your content strategy, showing you what's hiding in the shadows.

Is a content audit worth the money?

Have you ever made a small investment that led to significant returns? That's what a content audit can do for your brand. By revealing what's working, what's not, and where there are growth opportunities, a content audit can help you create a more targeted, effective content strategy. 

The result? Better engagement, more conversions, and an improved return on investment—it's like putting money into a savings account and watching it grow over time.

Jason Vaught

About Jason Vaught

Business and entrepreneurship came early for Jason, with his candy selling business being shut down by the middle school principal, which led to his suspension. Taking a break from marketing and strategy until after his formative years, Jason began his first “real” business at 22, which he held until December 2021. Throughout this time, Jason owned various businesses in many industries, which gave him a unique lens to look through. He channeled the information gained from these various perspectives through article content writing. He quickly realized that it took more than good content to rank in Google. This is when his fire for SEO and content marketing first started. Now, Jason focuses all his efforts on SEO and content marketing, finding that he enjoys helping other companies more than his own. There is something special (and spiritual) about being a part of someone else’s success. Personally, Jason most enjoys spending time with his 5-kids and beautiful wife. He’s also passionate about golf, gardening, and reading good books.